Ohio first study of its kind, scientists observed that mobile media technologies such as smart phones people from the not take relying on traditional media sources such as newspapers or television.
Instead, mobile media fills the spaces in the everyday of life, where other sources of media is available or inconvenient to use.
This suggests that the use of mobile media takes a different approach to the popularity of technologies such as television, in fact, said John Dimmick, lead author of the study and Professor of communication at Ohio State University.
"Typically happens with new media, which compete with and displace older media to a certain extent, such as radio, TV," said Dimmick.
"But at least in the beginning in the development of mobile media is not far from the old media has its own separate niche."
Dimmick study of Gregory Hoplamazian, a student at Ohio State and John Feaster by Rowan University Christian in New Jersey. Appear in the current issue of the journal new media and society.
Dimmick has pointed out, that the data in this study in 2007 was collected when it was the first Apple iPhone released. The success of the iPhone may mean that mobile media has begun to make progress in the use of multimedia technologies, make other Dimmick said, but knew not sure are completed by further studies.
This study included 166 participants who have chosen, a diary of space and time its use by the media during one day. During the day, they are associated with, it recorded where and when accessing a variety of multimedia technologies, including mobile media technologies such as such as smart phones, as well as television, newspapers, desktop and laptop computers, radio and others.
Participants included, if they news, weather, sports, or content on any technology in every place and time.
All participants were age 19-68, were selected by researchers from a survey. Scientists expressly exclude full-time students to help ensure that a daily routine, said everyone Dimmick. This was necessary so that scientists used to messages from people with time and space constraints how mobile media, could learn such as full-time positions.
Data from journals, scientists analyze when and where participants were more likely to various technologies to access news content.
Participants have recorded a total 1.843 multimedia sessions-a time when she used to access access to news, sports and weather content.
Mobile media was in General always still a relatively small player in the said manner in which people news-it accounted for only about 7 percent of all media sessions, Dimmick, access.
Computers were the most popular method for accessing messages, with about 24 percent of all media sessions which about 15 percent, running on laptops and desktops. Television accounted for about 29 percent of all media sessions. Newspapers and radio accounted for about 9 percent of the sessions.
But every form of technology had their own niche where was popular particularly, the results showed.
Mobile media technologies were, for example, clearly the preferred method for accessing messages during the working day, if the people were travelling.
But television remained King for news access at home during the evening and night. The niche more clearly for the newspapers seemed to be home in the course of the morning. Computer, desktop PC and laptop, have access to commonly used messages at work. Participants who most commonly used radio in their cars commutes during morning and evening.
"Existing media such as newspapers, radio and television are still popular with the times and places where she are always popular," said Dimmick.
"The complete mobile media spaces and times, where are people on the move, from their offices and homes, such as when I'm in line to eat the lunch in a restaurant or supermarket."
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